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K-Beauty Pop-Up x Sephora Squad x Ines Lalouad
K-Beauty, Live in Store.
Ines takes her community inside the Korean Beauty Pop-Up at Sephora Canada, a playful in-store visit full of K-beauty finds to discover.
Sephora Canada
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Drive visits to the limited-time Korean Beauty Pop-Up at Sephora Canada and spotlight its K-beauty brands
Audience
Beauty-savvy women in Canada who follow Ines Lalouad for skincare and makeup discoveries
Format
1 Instagram Reel filmed in store at the pop-up, French caption
01 - The Brief
Turn a pop-up into a must-visit.
Ines takes her community inside the Korean Beauty Pop-Up at Sephora Canada, a playful in-store visit full of K-beauty finds to discover.
02 - On the Ground
K-Beauty, Live in Store.
Live on Instagram on October 15, 2026.
03 - The Output
One Reel, filmed in store, made to bring people to the pop-up.
Invited her community to visit before October 25 for a limited-edition gift.
In-store shoot
Filmed on site at the Korean Beauty Pop-Up to capture the real experience.
Brand discovery
Spotlighted K-beauty brands from the pop-up in a natural, curious way.
Retail call to action
Invited her community to visit before October 25 for a limited-edition gift.
04 - The Approach
Show the experience, not just the products.
Filming the visit itself, from the decor to the first swatches, lets her audience feel what it is like to be there. That sense of discovery is what turns a limited-time event into a reason to go.
01
In-store shoot
Filmed on site at the Korean Beauty Pop-Up to capture the real experience.
02
Brand discovery
Spotlighted K-beauty brands from the pop-up in a natural, curious way.
03
Retail call to action
Invited her community to visit before October 25 for a limited-edition gift.
04
Partnership disclosure
Published with #SephoraSquadCanada, following Sephora Squad guidelines.
05 - The Reception
A pop-up her community wanted to visit.
8.9K
Instagram Reel views, as of October 20, 2026
Campaign Gallery
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Frequently Asked Questions
What was the goal of this campaign?
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How did One Way approach this project?
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Filming the visit itself, from the decor to the first swatches, lets her audience feel what it is like to be there. That sense of discovery is what turns a limited-time event into a reason to go.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Sephora Canada through the Sephora Squad program in October 2026. Her Instagram Reel takes viewers inside the Korean Beauty Pop-Up at Sephora Canada, featuring K-beauty brands such as Laneige, Glow Recipe, Dr. Jart+ and Aestura.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Sephora Canada through the Sephora Squad program in October 2026. Her Instagram Reel takes viewers inside the Korean Beauty Pop-Up at Sephora Canada, featuring K-beauty brands such as Laneige, Glow Recipe, Dr. Jart+ and Aestura.
Filming the visit itself, from the decor to the first swatches, lets her audience feel what it is like to be there. That sense of discovery is what turns a limited-time event into a reason to go.
