← All Projects![]()
Marketing
Institut V Esthétique
Institut V Esthétique
·
·
2026
Three short-form videos produced in a single shoot day to promote Institut V Esthétique's laser, HydraFacial and free-consultation services.
Production Note
Everything you need to know, at a glance.
Objective
Drive service awareness and consultation bookings for a Montreal aesthetics clinic through short-form video
Audience
Local Montreal audience interested in aesthetics and skincare treatments
Channels
Instagram Reels, TikTok, Stories
Format
3 short-form videos shot in a single day
01 - The Brief
One clinic, three services, three different jobs to do on camera.
Three short-form videos produced in a single shoot day to promote Institut V Esthétique's laser, HydraFacial and free-consultation services.
02 - On the Ground
Three Services, Three Videos, One Shoot Day.
Instead of one generic promo video, each service got the angle that fits how it actually convinces someone: comfort and trust for laser, visual payoff for HydraFacial, and a direct human pitch for the free consultation.
03 - The Output
Trust, satisfaction, and conversion, each given its own video.
Owner Alexandra Vivanco speaking directly to camera, warm tone, clear call to book a free consultation.
04 - The Approach
Match the format to what each service actually sells.
01
Laser: Built on Trust
Showed the equipment and the professional, safe atmosphere, with a focus on client comfort and results.
02
HydraFacial: Built on Satisfaction
Close-up, texture-driven shots designed for the instant-gratification appeal of visible skincare results.
03
Consultation: Built to Convert
Owner Alexandra Vivanco speaking directly to camera, warm tone, clear call to book a free consultation.
04
One Shoot, Three Deliverables
All three videos planned, filmed and formatted for Reels, TikTok and Stories in a single production day.
05 - The Reception
Instead of one generic promo video, each service got the angle that fits how it actually convinces someone: comfort and trust for laser, visual payoff for HydraFacial, and a direct human pitch for the free consultation.
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
Book a Call
Frequently Asked Questions
What was the goal of this campaign?
+
Three Services, Three Videos, One Shoot Day.
How did One Way approach this project?
+
Instead of one generic promo video, each service got the angle that fits how it actually convinces someone: comfort and trust for laser, visual payoff for HydraFacial, and a direct human pitch for the free consultation.
What reach did this campaign achieve?
+
Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way produced three short-form videos for Institut V Esthétique, a Montreal aesthetics clinic, covering laser hair removal, HydraFacial and a free consultation offer. Each video was planned around a different persuasion angle: the laser video built trust by showing the equipment and a safe, professional atmosphere; the HydraFacial video leaned on visual, texture-driven satisfaction and instant results; and the consultation video had owner Alexandra Vivanco speak directly to camera to drive bookings. All three were filmed in a single shoot day and formatted for Reels, TikTok and Stories, giving the clinic a ready-to-post content set built around what actually sells each service rather than one generic clinic promo.
One Way produced three short-form videos for Institut V Esthétique, a Montreal aesthetics clinic, covering laser hair removal, HydraFacial and a free consultation offer. Each video was planned around a different persuasion angle: the laser video built trust by showing the equipment and a safe, professional atmosphere; the HydraFacial video leaned on visual, texture-driven satisfaction and instant results; and the consultation video had owner Alexandra Vivanco speak directly to camera to drive bookings. All three were filmed in a single shoot day and formatted for Reels, TikTok and Stories, giving the clinic a ready-to-post content set built around what actually sells each service rather than one generic clinic promo.
Instead of one generic promo video, each service got the angle that fits how it actually convinces someone: comfort and trust for laser, visual payoff for HydraFacial, and a direct human pitch for the free consultation.
