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HelloFresh x Pézie Beaudin
Three Waves, Zero Dinner Stress.
Three waves of HelloFresh Stories, from late summer to fall, where Pézie keeps weeknight dinners fresh, simple and delicious.
HelloFresh
Instagram Stories
Production Note
Everything you need to know, at a glance.
Objective
Keep HelloFresh top of mind through recurring Story waves that show meal kits fitting into a real, busy routine
Audience
Young adults and families in Quebec looking for easy, home-cooked weeknight meals
Channels
Instagram Stories
Format
3 Instagram Story sets (3 frames each) + 3 follow-up frames
01 - The Brief
Repetition that builds familiarity.
Three waves of HelloFresh Stories, from late summer to fall, where Pézie keeps weeknight dinners fresh, simple and delicious.
02 - On the Ground
Three Waves, Zero Dinner Stress.
Live on Instagram Stories in August and twice in September 2026, each wave closing with a follow-up frame.
03 - The Output
Three-frame Story sets, real kitchen, final dish front and center.
Each Story set was submitted to HelloFresh and approved before going live.
A late-summer kickoff
Launched the partnership in August with a first Story set and a follow-up frame.
Two fall waves
Added two September waves to stay present during the back-to-routine season.
Client-approved content
Each Story set was submitted to HelloFresh and approved before going live.
04 - The Approach
Show up often, stay authentic.
Recurring waves with the same creator let her audience see HelloFresh in action week after week, which builds the kind of trust a single sponsored post rarely achieves.
01
A late-summer kickoff
Launched the partnership in August with a first Story set and a follow-up frame.
02
Two fall waves
Added two September waves to stay present during the back-to-routine season.
03
Client-approved content
Each Story set was submitted to HelloFresh and approved before going live.
04
Follow-up frames
A reminder frame after every wave kept the offer top of mind.
05 - The Reception
Steady presence, growing trust.
139K
Instagram followers in Pézie's community
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Three Waves, Zero Dinner Stress.
How did One Way approach this project?
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Recurring waves with the same creator let her audience see HelloFresh in action week after week, which builds the kind of trust a single sponsored post rarely achieves.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Pézie Beaudin, Quebec lifestyle creator, partnered with HelloFresh on three waves of Instagram Stories between August and September 2026. Each wave combined a three-frame Story set with a follow-up frame, showing HelloFresh meal kits, fresh ingredients and finished dishes as part of her everyday routine.
One Way talent Pézie Beaudin, Quebec lifestyle creator, partnered with HelloFresh on three waves of Instagram Stories between August and September 2026. Each wave combined a three-frame Story set with a follow-up frame, showing HelloFresh meal kits, fresh ingredients and finished dishes as part of her everyday routine.
Recurring waves with the same creator let her audience see HelloFresh in action week after week, which builds the kind of trust a single sponsored post rarely achieves.
