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Factor Meals x Ines Lalouad & Stevens Dorcelus
A couple's rock-paper-scissors bit that flips into a Factor Meals plug: nobody actually needs to cook.
Production Note
Everything you need to know, at a glance.
Objective
Promote Factor's ready-to-eat meal kits through relatable, couple-format content
Audience
Young couples and busy-lifestyle followers of Ines Lalouad and Stevens Dorcelus
Format
Instagram post/reel, couple-format bit
01 - The Brief
A couple's bit that turns into the pitch.
A couple's rock-paper-scissors bit that flips into a Factor Meals plug: nobody actually needs to cook.
02 - On the Ground
Rock, Paper, Scissors — Loser Cooks Dinner. Except Nobody Has To.
Rather than a straight product demo, the post used Ines and Stevens's own dynamic as a couple to make the case for Factor Meals fitting into a busy, fast-paced routine.
03 - The Output
Real routine, real dynamic, disclosed as a paid partnership.
04 - The Approach
Let the relationship carry the ad, not a script.
05 - The Reception
Rather than a straight product demo, the post used Ines and Stevens's own dynamic as a couple to make the case for Factor Meals fitting into a busy, fast-paced routine.
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Rock, Paper, Scissors — Loser Cooks Dinner. Except Nobody Has To.
How did One Way approach this project?
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Rather than a straight product demo, the post used Ines and Stevens's own dynamic as a couple to make the case for Factor Meals fitting into a busy, fast-paced routine.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talents Ines Lalouad and Stevens Dorcelus partnered with Factor Meals on an Instagram post built around their real relationship: a rock-paper-scissors bit over who cooks dinner that flips into the reveal that Factor's ready-to-eat, dietitian-approved meals mean neither of them has to, reaching their combined couple-and-lifestyle audience.
One Way talents Ines Lalouad and Stevens Dorcelus partnered with Factor Meals on an Instagram post built around their real relationship: a rock-paper-scissors bit over who cooks dinner that flips into the reveal that Factor's ready-to-eat, dietitian-approved meals mean neither of them has to, reaching their combined couple-and-lifestyle audience.
Rather than a straight product demo, the post used Ines and Stevens's own dynamic as a couple to make the case for Factor Meals fitting into a busy, fast-paced routine.
