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Dyson Airwrap Co-anda2x x Sephora Squad x Ines Lalouad
The Dream Gift for Every Hair Lover.
Dyson x Sephora Canada
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2026
Ines introduces the new Dyson Airwrap Co-anda2x, the dream gift for hair lovers, available at Sephora Canada.
![Dyson Airwrap Co-anda2x x Sephora Squad x Ines Lalouad]()
Dyson x Sephora Canada
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Position the new Dyson Airwrap Co-anda2x as the ultimate gift for hair lovers, available at Sephora Canada
Audience
Hair and beauty enthusiasts in Canada who follow Ines Lalouad for styling and haircare routines
Format
1 Instagram Reel, hair styling demo, French caption
01 - The Brief
A premium hair tool, positioned as the perfect gift.
Ines introduces the new Dyson Airwrap Co-anda2x, the dream gift for hair lovers, available at Sephora Canada.
02 - On the Ground
The Dream Gift for Every Hair Lover.
Live on Instagram on October 6, 2026.
03 - The Output
One Reel, a real styling demo, a gifting call to action.
Turned the launch messaging into four clear points: versatility, power, smart attachments and the MyDyson app.
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Gift-first angle
Positioned the Airwrap Co-anda2x as the dream gift for hair lovers ahead of the holiday season.
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Real styling demo
Showed the tool in action on Ines's own hair to make the 6-in-1 promise tangible.
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Key features, made simple
Turned the launch messaging into four clear points: versatility, power, smart attachments and the MyDyson app.
04 - The Approach
Let the results do the talking.
Showing the Airwrap on her own hair, with a gifting angle her audience already relates to, turns a premium product launch into a personal recommendation.
01
Gift-first angle
Positioned the Airwrap Co-anda2x as the dream gift for hair lovers ahead of the holiday season.
02
Real styling demo
Showed the tool in action on Ines's own hair to make the 6-in-1 promise tangible.
03
Key features, made simple
Turned the launch messaging into four clear points: versatility, power, smart attachments and the MyDyson app.
04
Retail call to action
Directed her community to Sephora Canada, tagging @dysonbeauty with #AD and #SephoraSquadCanada.
05 - The Reception
A launch that feels like a recommendation.
16.2K
Instagram Reel views, as of October 14, 2026
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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The Dream Gift for Every Hair Lover.
How did One Way approach this project?
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Showing the Airwrap on her own hair, with a gifting angle her audience already relates to, turns a premium product launch into a personal recommendation.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Dyson and Sephora Canada through the Sephora Squad program in October 2026. Her Instagram Reel presents the new Dyson Airwrap Co-anda2x, a 6-in-1 hair styler with twice the air pressure and smart attachments, as the dream gift for hair lovers.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Dyson and Sephora Canada through the Sephora Squad program in October 2026. Her Instagram Reel presents the new Dyson Airwrap Co-anda2x, a 6-in-1 hair styler with twice the air pressure and smart attachments, as the dream gift for hair lovers.
Showing the Airwrap on her own hair, with a gifting angle her audience already relates to, turns a premium product launch into a personal recommendation.
