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Strategy
DoorDash x NBA Finals
Scoring Big with DoorDash and the NBA
A fast-paced, relatable UGC campaign positioning DoorDash as the go-to ally for NBA game day meals in Canada.
DoorDash Canada
Production Note
Everything you need to know, at a glance.
01 - The Brief
A fast-paced, relatable UGC campaign positioning DoorDash as the go-to ally for NBA game day meals in Canada.
02 - On the Ground
Scoring Big with DoorDash and the NBA
03 - The Output
Although the content was creator-led, our team guided the visual approach to ensure consistency in mood, props, lighting, and delivery. From the DoorDash red bag to the final bite, every element was intentional.
Creative Concept & Scripting
We developed a simple yet effective storyline where the tension of game time meets the convenience of DoorDash. The script was bilingual, short-form, and designed to resonate across platforms in under 15 seconds.
Influencer Casting & Coordination
We partnered with relatable creators whose lifestyle naturally aligns with game-day moments, balancing authenticity with strong delivery. Each creator added their personal tone while staying on-brand.
On-Set Direction & UGC Production
Although the content was creator-led, our team guided the visual approach to ensure consistency in mood, props, lighting, and delivery. From the DoorDash red bag to the final bite, every element was intentional.
04 - The Approach
To activate DoorDash during the 2025 NBA Finals, we crafted a fast-paced UGC concept that felt real, relatable, and rooted in the daily lives of young sports fans. By combining storytelling, cinematic visuals, and influencer collaboration, we turned last-minute cravings into a full-on branded experience.
01
Creative Concept & Scripting
We developed a simple yet effective storyline where the tension of game time meets the convenience of DoorDash. The script was bilingual, short-form, and designed to resonate across platforms in under 15 seconds.
02
Influencer Casting & Coordination
We partnered with relatable creators whose lifestyle naturally aligns with game-day moments, balancing authenticity with strong delivery. Each creator added their personal tone while staying on-brand.
03
On-Set Direction & UGC Production
Although the content was creator-led, our team guided the visual approach to ensure consistency in mood, props, lighting, and delivery. From the DoorDash red bag to the final bite, every element was intentional.
04
Multi-Format Delivery & Export
We delivered clean exports in 9:16, 4:5, and 1:1 ratios, with and without subtitles, optimized for both Instagram and Meta placements. All assets were finalized ahead of the NBA Finals timeline.
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Scoring Big with DoorDash and the NBA
How did One Way approach this project?
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To activate DoorDash during the 2025 NBA Finals, we crafted a fast-paced UGC concept that felt real, relatable, and rooted in the daily lives of young sports fans. By combining storytelling, cinematic visuals, and influencer collaboration, we turned last-minute cravings into a full-on branded experience.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
For the 2025 NBA Finals, One Way activated DoorDash Canada with a fast-paced UGC concept rooted in the daily lives of young sports fans, where the tension of game time meets the convenience of ordering food. The bilingual, short-form script was designed to land in under 15 seconds across every platform, and creators were cast for lifestyles that naturally aligned with game-day moments, each adding their own tone while staying on-brand. Although the content was creator-led, One Way's team guided the visual approach on set to keep mood, props, lighting, and delivery consistent, from the DoorDash red bag down to the final bite, before delivering clean 9:16, 4:5, and 1:1 exports, with and without subtitles, optimized for Instagram and Meta. The campaign reached 36K people and turned last-minute game-night cravings into a full branded moment.
For the 2025 NBA Finals, One Way activated DoorDash Canada with a fast-paced UGC concept rooted in the daily lives of young sports fans, where the tension of game time meets the convenience of ordering food. The bilingual, short-form script was designed to land in under 15 seconds across every platform, and creators were cast for lifestyles that naturally aligned with game-day moments, each adding their own tone while staying on-brand. Although the content was creator-led, One Way's team guided the visual approach on set to keep mood, props, lighting, and delivery consistent, from the DoorDash red bag down to the final bite, before delivering clean 9:16, 4:5, and 1:1 exports, with and without subtitles, optimized for Instagram and Meta. The campaign reached 36K people and turned last-minute game-night cravings into a full branded moment.
To activate DoorDash during the 2025 NBA Finals, we crafted a fast-paced UGC concept that felt real, relatable, and rooted in the daily lives of young sports fans. By combining storytelling, cinematic visuals, and influencer collaboration, we turned last-minute cravings into a full-on branded experience.
