What we did

Strategy

Client

DoorDash Canada

Completion

5.15.2025

DoorDash x NBA Finals

A fast-paced, relatable UGC campaign positioning DoorDash as the go-to ally for NBA game day meals in Canada.

Scoring Big with DoorDash and the NBA

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For the 2025 NBA Finals, DoorDash Canada teamed up with Ruckus and local creators to deliver a campaign rooted in a moment everyone can relate to: game time is starting and there’s nothing in the fridge. In just 15 seconds, the concept captures the urgency, convenience, and lifestyle fit of DoorDash, all while highlighting food, sports, and winding down after work. Shot in a cinematic yet authentic style, the campaign reinforces DoorDash as the #1 game-day partner—bringing the full stadium experience straight to your living room.

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DoorDash Canada

Our approach

To activate DoorDash during the 2025 NBA Finals, we crafted a fast-paced UGC concept that felt real, relatable, and rooted in the daily lives of young sports fans. By combining storytelling, cinematic visuals, and influencer collaboration, we turned last-minute cravings into a full-on branded experience.
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01

Creative Concept & Scripting

We developed a simple yet effective storyline where the tension of game time meets the convenience of DoorDash. The script was bilingual, short-form, and designed to resonate across platforms in under 15 seconds.
02

Influencer Casting & Coordination

We partnered with relatable creators whose lifestyle naturally aligns with game-day moments—balancing authenticity with strong delivery. Each creator added their personal tone while staying on-brand.
03

On-Set Direction & UGC Production

Although the content was creator-led, our team guided the visual approach to ensure consistency in mood, props, lighting, and delivery. From the DoorDash red bag to the final bite, every element was intentional.
04

Multi-Format Delivery & Export

We delivered clean exports in 9:16, 4:5, and 1:1 ratios, with and without subtitles, optimized for both Instagram and Meta placements. All assets were finalized ahead of the NBA Finals timeline.
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