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Degree CA x FIFA 2026 Send Off x Alexane Pelletier
Inside Access to Team Canada's World Cup Send-Off
Degree Canada (Whole Body Deos + AP Stick)
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2026
Alexane Pelletier brings her audience inside Team Canada's Montreal send-off for FIFA World Cup 26, weaving in Degree's all-day protection.
Degree Canada (Whole Body Deos + AP Stick)
Instagram, TikTok
Production Note
Everything you need to know, at a glance.
Objective
Build hype for Team Canada's FIFA World Cup 26 send-off match by naturally weaving Degree's all-day protection into the fan experience
Audience
Montreal soccer fans and Team Canada supporters following Alexane Pelletier
Channels
Instagram, TikTok
Format
Instagram Reel (syndicated to TikTok) + 2 Instagram Story frames
01 - The Brief
A front-row seat to Team Canada's FIFA World Cup 26 send-off.
Alexane Pelletier brings her audience inside Team Canada's Montreal send-off for FIFA World Cup 26, weaving in Degree's all-day protection.
02 - On the Ground
Inside Access to Team Canada's World Cup Send-Off
03 - The Output
A Reel plus two Story frames built around the Montreal send-off event.
A packed, high-energy stadium, with Whole Body protection woven into staying fresh through the noise.
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Pre-Game Ritual
Touch-ups with Degree Whole Body before heading out, matching Team Canada gear with her friend Samantha.
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Fan Zone
An agility reaction game at the Degree activation booth before finding their seats.
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Match Day Heat
A packed, high-energy stadium, with Whole Body protection woven into staying fresh through the noise.
04 - The Approach
Real event energy, product woven into the moment
Alexane brought her audience inside Team Canada's Montreal send-off for the FIFA World Cup 26, integrating Degree's all-day protection into the natural chaos of event-day prep rather than a scripted product pitch.
01
Pre-Game Ritual
Touch-ups with Degree Whole Body before heading out, matching Team Canada gear with her friend Samantha.
02
Fan Zone
An agility reaction game at the Degree activation booth before finding their seats.
03
Match Day Heat
A packed, high-energy stadium, with Whole Body protection woven into staying fresh through the noise.
Campaign Gallery
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Frequently Asked Questions
What was the goal of this campaign?
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Inside Access to Team Canada's World Cup Send-Off
How did One Way approach this project?
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Alexane brought her audience inside Team Canada's Montreal send-off for the FIFA World Cup 26, integrating Degree's all-day protection into the natural chaos of event-day prep rather than a scripted product pitch.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Alexane Pelletier partnered with Degree Canada around Team Canada's FIFA World Cup 26 Montreal send-off match, delivering an Instagram Reel syndicated to TikTok plus two Story frames highlighting Degree Whole Body and AP Stick deodorant. The activation reflects One Way's influencer marketing approach of pairing creators with moments that already fit their audience.
One Way talent Alexane Pelletier partnered with Degree Canada around Team Canada's FIFA World Cup 26 Montreal send-off match, delivering an Instagram Reel syndicated to TikTok plus two Story frames highlighting Degree Whole Body and AP Stick deodorant. The activation reflects One Way's influencer marketing approach of pairing creators with moments that already fit their audience.
Alexane brought her audience inside Team Canada's Montreal send-off for the FIFA World Cup 26, integrating Degree's all-day protection into the natural chaos of event-day prep rather than a scripted product pitch.
