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Marketing
Degree CA x FIFA 2026 Send Off x Alexane Pelletier
Degree Canada (Whole Body Deos + AP Stick)
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2026
Production Note
Everything you need to know, at a glance.
Objective
Build hype for Team Canada's FIFA World Cup 26 send-off match by naturally weaving Degree's all-day protection into the fan experience
Audience
Montreal soccer fans and Team Canada supporters following Alexane Pelletier
Channels
Instagram, TikTok
Format
Instagram Reel (syndicated to TikTok) + 2 Instagram Story frames
01 - The Brief
A front-row seat to Team Canada's FIFA World Cup 26 send-off.
02 - On the Ground
Inside Access to Team Canada's World Cup Send-Off
Alexane brought her audience inside Team Canada's Montreal send-off for the FIFA World Cup 26, integrating Degree's all-day protection into the natural chaos of event-day prep rather than a scripted product pitch.
03 - The Output
A Reel plus two Story frames built around the Montreal send-off event.
04 - The Approach
Real event energy, product woven into the moment
05 - The Reception
Alexane brought her audience inside Team Canada's Montreal send-off for the FIFA World Cup 26, integrating Degree's all-day protection into the natural chaos of event-day prep rather than a scripted product pitch.
Campaign Gallery
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Frequently Asked Questions
What was the goal of this campaign?
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Inside Access to Team Canada's World Cup Send-Off
How did One Way approach this project?
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Alexane brought her audience inside Team Canada's Montreal send-off for the FIFA World Cup 26, integrating Degree's all-day protection into the natural chaos of event-day prep rather than a scripted product pitch.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Alexane Pelletier partnered with Degree Canada around Team Canada's FIFA World Cup 26 Montreal send-off match, delivering an Instagram Reel syndicated to TikTok plus two Story frames highlighting Degree Whole Body and AP Stick deodorant.
One Way talent Alexane Pelletier partnered with Degree Canada around Team Canada's FIFA World Cup 26 Montreal send-off match, delivering an Instagram Reel syndicated to TikTok plus two Story frames highlighting Degree Whole Body and AP Stick deodorant.
Alexane brought her audience inside Team Canada's Montreal send-off for the FIFA World Cup 26, integrating Degree's all-day protection into the natural chaos of event-day prep rather than a scripted product pitch.
