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Cineplex
Turning a movie premiere into a bold, immersive experience designed for creators.
A bold and cinematic collaboration that immersed creators in a one-night-only movie premiere experience.
Cineplex
Production Note
Everything you need to know, at a glance.
01 - The Brief
A bold and cinematic collaboration that immersed creators in a one-night-only movie premiere experience.
02 - On the Ground
Turning a movie premiere into a bold, immersive experience designed for creators.
03 - The Output
We developed a content plan optimized for social engagement, adapted to each creator’s audience and tone.
Creator casting
We selected and briefed a mix of lifestyle and entertainment creators to bring the event to life from multiple perspectives.
On-site production
Our team captured cinematic footage before, during, and after the premiere to build a cohesive content narrative.
Content strategy
We developed a content plan optimized for social engagement, adapted to each creator’s audience and tone.
04 - The Approach
Our role was to turn a classic premiere into a creator-first experience. We handled the production, the coordination, and the strategy so the creators could focus on doing what they do best: create unforgettable moments.
01
Creator casting
We selected and briefed a mix of lifestyle and entertainment creators to bring the event to life from multiple perspectives.
02
On-site production
Our team captured cinematic footage before, during, and after the premiere to build a cohesive content narrative.
03
Content strategy
We developed a content plan optimized for social engagement, adapted to each creator’s audience and tone.
Campaign Gallery
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Frequently Asked Questions
What was the goal of this campaign?
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Turning a movie premiere into a bold, immersive experience designed for creators.
How did One Way approach this project?
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Our role was to turn a classic premiere into a creator-first experience. We handled the production, the coordination, and the strategy so the creators could focus on doing what they do best: create unforgettable moments.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
For a Cineplex movie premiere, One Way turned a classic red-carpet event into a creator-first experience, handling the production, coordination, and strategy so a curated mix of lifestyle and entertainment creators could focus purely on capturing the moment from their own perspective. The team shot cinematic footage before, during, and after the premiere to build a cohesive content narrative, then developed a social-optimized content plan adapted to each creator's individual audience and tone. The result reached 750K people, giving Cineplex a premiere that played out authentically across multiple creator channels rather than a single official recap.
For a Cineplex movie premiere, One Way turned a classic red-carpet event into a creator-first experience, handling the production, coordination, and strategy so a curated mix of lifestyle and entertainment creators could focus purely on capturing the moment from their own perspective. The team shot cinematic footage before, during, and after the premiere to build a cohesive content narrative, then developed a social-optimized content plan adapted to each creator's individual audience and tone. The result reached 750K people, giving Cineplex a premiere that played out authentically across multiple creator channels rather than a single official recap.
Our role was to turn a classic premiere into a creator-first experience. We handled the production, the coordination, and the strategy so the creators could focus on doing what they do best: create unforgettable moments.
