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Burberry Goddess x Ines Lalouad
An Instagram post built around personal memory, introducing Burberry Goddess Amber Vanilla, now available at Sephora Canada.
Production Note
Everything you need to know, at a glance.
Objective
Introduce the Burberry Goddess Amber Vanilla fragrance through a personal, memory-driven story rather than a straight product announcement
Audience
Beauty and fragrance audience following Ines Lalouad on Instagram
01 - The Brief
A new fragrance introduced through a personal scent memory.
An Instagram post built around personal memory, introducing Burberry Goddess Amber Vanilla, now available at Sephora Canada.
02 - On the Ground
A Scent Tied to Memory, Not Just a New Launch
Ines introduced Burberry Goddess Amber Vanilla by first revisiting her own history with the original Burberry Goddess scent, then framing the new gourmand, warm and comforting variation as the next step in that story, disclosed as a paid partnership and pointing to its availability at Sephora Canada.
03 - The Output
A single Instagram post connecting an old favorite to a new launch.
04 - The Approach
01
A Personal Starting Point
The post opens with Ines's own memories of the original Burberry Goddess, not a product spec.
02
A Clear Next Chapter
Burberry Goddess Amber Vanilla is introduced as a natural continuation of a scent she already loved.
05 - The Reception
Ines introduced Burberry Goddess Amber Vanilla by first revisiting her own history with the original Burberry Goddess scent, then framing the new gourmand, warm and comforting variation as the next step in that story, disclosed as a paid partnership and pointing to its availability at Sephora Canada.
Campaign Gallery
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Frequently Asked Questions
What was the goal of this campaign?
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A Scent Tied to Memory, Not Just a New Launch
How did One Way approach this project?
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Ines introduced Burberry Goddess Amber Vanilla by first revisiting her own history with the original Burberry Goddess scent, then framing the new gourmand, warm and comforting variation as the next step in that story, disclosed as a paid partnership and pointing to its availability at Sephora Canada.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad partnered with Burberry to introduce Burberry Goddess Amber Vanilla, a gourmand, warm and comforting fragrance now available at Sephora Canada, through an Instagram post grounded in her own personal history with the original Burberry Goddess scent rather than a standard product announcement.
One Way talent Ines Lalouad partnered with Burberry to introduce Burberry Goddess Amber Vanilla, a gourmand, warm and comforting fragrance now available at Sephora Canada, through an Instagram post grounded in her own personal history with the original Burberry Goddess scent rather than a standard product announcement.
Ines introduced Burberry Goddess Amber Vanilla by first revisiting her own history with the original Burberry Goddess scent, then framing the new gourmand, warm and comforting variation as the next step in that story, disclosed as a paid partnership and pointing to its availability at Sephora Canada.
