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Bobbi Brown x Sephora Savings Event x Ines Lalouad
Two Favourites, One Savings Event.
Ines picks her two Bobbi Brown favourites ahead of the Sephora Savings Event, a Reel built to turn a sales window into a shopping list.
Bobbi Brown Canada
Instagram, TikTok
Production Note
Everything you need to know, at a glance.
Objective
Build awareness and purchase intent for two Bobbi Brown hero products during the Sephora Savings Event
Audience
Beauty shoppers in Canada who follow Ines Lalouad for makeup recommendations and smart buys
Channels
Instagram, TikTok
Format
Instagram Reel co-authored with Bobbi Brown Canada, also shared on TikTok
01 - The Brief
Make a savings event feel personal.
Ines picks her two Bobbi Brown favourites ahead of the Sephora Savings Event, a Reel built to turn a sales window into a shopping list.
02 - On the Ground
Two Favourites, One Savings Event.
Another chapter in Ines's fall partnerships with the beauty brands of Sephora Canada.
03 - The Output
A short, co-authored Reel shared on Instagram and TikTok.
Event dates and promo code shared directly in the caption.
Product focus
Two hero products, shown in a real, everyday makeup routine.
Retail timing
Published right before the event, when shoppers are building their list.
Clear call to action
Event dates and promo code shared directly in the caption.
04 - The Approach
A recommendation, not an ad.
Keeping it to two products makes the message easy to remember. Ines speaks as a fan who already uses them, which turns a promotion into a trusted tip right before people fill their carts.
01
Product focus
Two hero products, shown in a real, everyday makeup routine.
02
Retail timing
Published right before the event, when shoppers are building their list.
03
Clear call to action
Event dates and promo code shared directly in the caption.
04
Co-authored post
Published in collaboration with Bobbi Brown Canada to reach both audiences.
05 - The Reception
Timed for the moment shoppers are ready.
4K
Instagram Reel views on launch day, October 26, 2026
Campaign Gallery
The work, unfiltered.
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Frequently Asked Questions
What was the goal of this campaign?
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Two Favourites, One Savings Event.
How did One Way approach this project?
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Keeping it to two products makes the message easy to remember. Ines speaks as a fan who already uses them, which turns a promotion into a trusted tip right before people fill their carts.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Bobbi Brown Canada in October 2026 for the Sephora Savings Event. Her Instagram Reel, also shared on TikTok, features the Vitamin Enriched Face Base and the Long-Wear Cream Eyeshadow Stick.
One Way talent Ines Lalouad, Montreal beauty and lifestyle creator, partnered with Bobbi Brown Canada in October 2026 for the Sephora Savings Event. Her Instagram Reel, also shared on TikTok, features the Vitamin Enriched Face Base and the Long-Wear Cream Eyeshadow Stick.
Keeping it to two products makes the message easy to remember. Ines speaks as a fan who already uses them, which turns a promotion into a trusted tip right before people fill their carts.
