What we did

Marketing

Client

Bell

Completion

6.27.2025

Bell x Vince Carter – Sky Slam AR Experience

Vince Carter flies again ... in the sky, in AR, and across Canada.

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To mark the 25th anniversary of Vince Carter’s legendary 2000 slam dunk, we helped Bell launch a bold AR campaign: Sky Slam. Fans could use a custom Instagram filter to place Vince mid-air above their city — reliving one of the most iconic moments in basketball history. From creative concept to influencer content and paid amplification, we helped Bell make Vince fly again.

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Bell

Our approach

To celebrate the 25th anniversary of Vince Carter's legendary slam dunk, we developed a social-first activation leveraging AR technology to let fans "make Vince fly again." The campaign invited users to use the Bell Sky Slam lens, placing Carter mid-air above Canadian skylines.
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01

Strategy & Creative Concept

We crafted a concept rooted in nostalgia and innovation, connecting Vince Carter’s iconic dunk to Bell’s tech-driven brand identity.
02

Augmented Reality Lens Activation

We developed a unique AR experience where fans could project Vince Carter into the sky and relive his 2000 dunk above their city.
03

Influencer Content & Collaboration

We produced short-form content in collaboration with creators, including Instagram Reels and TikToks, highlighting the AR experience.
04

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