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Bell x Vince Carter – Sky Slam AR Experience
Vince Carter flies again ... in the sky, in AR, and across Canada.
See how One Way helped Bell relive Vince Carter's iconic 2000 slam dunk with an AR Instagram lens, the Sky Slam campaign reached 354K+ fans.
Bell
Production Note
Everything you need to know, at a glance.
01 - The Brief
See how One Way helped Bell relive Vince Carter's iconic 2000 slam dunk with an AR Instagram lens, the Sky Slam campaign reached 354K+ fans.
02 - On the Ground
Vince Carter flies again ... in the sky, in AR, and across Canada.
03 - The Output
We produced short-form content in collaboration with creators, including Instagram Reels and TikToks, highlighting the AR experience.
Strategy & Creative Concept
We crafted a concept rooted in nostalgia and innovation, connecting Vince Carter’s iconic dunk to Bell’s tech-driven brand identity.
Augmented Reality Lens Activation
We developed a unique AR experience where fans could project Vince Carter into the sky and relive his 2000 dunk above their city.
Influencer Content & Collaboration
We produced short-form content in collaboration with creators, including Instagram Reels and TikToks, highlighting the AR experience.
04 - The Approach
To celebrate the 25th anniversary of Vince Carter's legendary slam dunk, we developed a social-first activation leveraging AR technology to let fans "make Vince fly again." The campaign invited users to use the Bell Sky Slam lens, placing Carter mid-air above Canadian skylines.
01
Strategy & Creative Concept
We crafted a concept rooted in nostalgia and innovation, connecting Vince Carter’s iconic dunk to Bell’s tech-driven brand identity.
02
Augmented Reality Lens Activation
We developed a unique AR experience where fans could project Vince Carter into the sky and relive his 2000 dunk above their city.
03
Influencer Content & Collaboration
We produced short-form content in collaboration with creators, including Instagram Reels and TikToks, highlighting the AR experience.
Campaign Gallery
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Frequently Asked Questions
What was the goal of this campaign?
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Vince Carter flies again ... in the sky, in AR, and across Canada.
How did One Way approach this project?
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To celebrate the 25th anniversary of Vince Carter's legendary slam dunk, we developed a social-first activation leveraging AR technology to let fans "make Vince fly again." The campaign invited users to use the Bell Sky Slam lens, placing Carter mid-air above Canadian skylines.
What reach did this campaign achieve?
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Case study by One Way: Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
To mark the 25th anniversary of Vince Carter's legendary slam dunk, One Way developed a social-first AR activation for Bell that let fans make Vince fly again. The campaign centered on a custom Bell Sky Slam AR lens that placed Carter mid-air above Canadian skylines, with the concept rooted in nostalgia and innovation to connect his iconic dunk to Bell's tech-driven brand identity. Short-form content produced in collaboration with creators, including Instagram Reels and TikToks, showcased the AR experience across the country, turning a 25-year-old sports memory into a shareable, present-day moment. The activation reached 354K people, pairing a beloved piece of Canadian basketball history with Bell's connectivity story.
To mark the 25th anniversary of Vince Carter's legendary slam dunk, One Way developed a social-first AR activation for Bell that let fans make Vince fly again. The campaign centered on a custom Bell Sky Slam AR lens that placed Carter mid-air above Canadian skylines, with the concept rooted in nostalgia and innovation to connect his iconic dunk to Bell's tech-driven brand identity. Short-form content produced in collaboration with creators, including Instagram Reels and TikToks, showcased the AR experience across the country, turning a 25-year-old sports memory into a shareable, present-day moment. The activation reached 354K people, pairing a beloved piece of Canadian basketball history with Bell's connectivity story.
To celebrate the 25th anniversary of Vince Carter's legendary slam dunk, we developed a social-first activation leveraging AR technology to let fans "make Vince fly again." The campaign invited users to use the Bell Sky Slam lens, placing Carter mid-air above Canadian skylines.
