← All Projects
Marketing
belairdirect x Osheaga 2026 x Alexane Pelletier
The Cutest Knight in the Crowd
belairdirect x Osheaga
·
·
2026
Alexane Pelletier brought belairdirect's Osheaga presence to life in a collab post with the festival itself.
belairdirect x Osheaga
Instagram (collab post with @osheaga)
Production Note
Everything you need to know, at a glance.
Objective
Build warm, memorable brand presence for belairdirect around Osheaga 2026 through creator content
Audience
Montreal festival-goers and young adults following Alexane Pelletier and Osheaga
Channels
Instagram (collab post with @osheaga)
Format
Instagram Reel (collab post)
01 - The Brief
Festival presence with personality, not a banner.
Alexane Pelletier brought belairdirect's Osheaga presence to life in a collab post with the festival itself.
02 - On the Ground
The Cutest Knight in the Crowd
03 - The Output
A reel co-published with @osheaga ahead of the festival.
Timed right before Osheaga weekend, then echoed in her day-one coverage.
Collab post
Published jointly with Osheaga's Instagram account for double reach.
Brand moment
belairdirect's "petit chevalier" at the heart of a light, feel-good moment.
Festival momentum
Timed right before Osheaga weekend, then echoed in her day-one coverage.
04 - The Approach
A feel-good brand moment, shared with the festival
Alexane kept it light and funny, and the collab format with Osheaga turned one piece of creator content into a festival-wide moment for belairdirect.
01
Collab post
Published jointly with Osheaga's Instagram account for double reach.
02
Brand moment
belairdirect's "petit chevalier" at the heart of a light, feel-good moment.
03
Festival momentum
Timed right before Osheaga weekend, then echoed in her day-one coverage.
05 - The Reception
Strong reach through the festival's own account
620K
Views on the reel co-published with @osheaga (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
Book a Call
Frequently Asked Questions
What was the goal of this campaign?
+
The Cutest Knight in the Crowd
How did One Way approach this project?
+
Alexane kept it light and funny, and the collab format with Osheaga turned one piece of creator content into a festival-wide moment for belairdirect.
What reach did this campaign achieve?
+
Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Alexane Pelletier partnered with belairdirect for Osheaga 2026 in Montreal, creating an Instagram reel co-published with the festival's official account.
One Way talent Alexane Pelletier partnered with belairdirect for Osheaga 2026 in Montreal, creating an Instagram reel co-published with the festival's official account.
Alexane kept it light and funny, and the collab format with Osheaga turned one piece of creator content into a festival-wide moment for belairdirect.
