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Marketing
BasketBall & Connect
BasketBall & Connect
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2026
Event content creation for a community basketball networking event, produced on-site by One Way's video team.
Production Note
Everything you need to know, at a glance.
Objective
Capture and produce content on-site at a community basketball networking event
Audience
Local community and event attendees
Format
On-site event content creation
01 - The Brief
A live event, captured as it happened.
Event content creation for a community basketball networking event, produced on-site by One Way's video team.
02 - On the Ground
On-the-Ground Content for a Community Basketball Event.
One Way's video team covered the event live, prioritizing real moments and atmosphere over staged setups.
04 - The Approach
On the ground, in real time.
05 - The Reception
One Way's video team covered the event live, prioritizing real moments and atmosphere over staged setups.
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
A campaign like this one, for your brand.
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Frequently Asked Questions
What was the goal of this campaign?
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On-the-Ground Content for a Community Basketball Event.
How did One Way approach this project?
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One Way's video team covered the event live, prioritizing real moments and atmosphere over staged setups.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way produced on-site event content for BasketBall & Connect, a community basketball networking event, with the production team capturing the atmosphere and key moments live for use as social content.
One Way produced on-site event content for BasketBall & Connect, a community basketball networking event, with the production team capturing the atmosphere and key moments live for use as social content.
One Way's video team covered the event live, prioritizing real moments and atmosphere over staged setups.
