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Aveeno Canada Body Wash x Alexane Pelletier
Who's Down for a Foam Party?
Alexane Pelletier turned Aveeno's Daily Moisturizing body wash into a "foam party" reel, with a clear routine and retail call to action.
Aveeno Canada
Instagram
Production Note
Everything you need to know, at a glance.
Objective
Drive awareness and trial of the Aveeno Daily Moisturizing body wash and its full body-care routine at Jean Coutu
Audience
Quebec young women following Alexane Pelletier for lifestyle and humor
01 - The Brief
Make a daily-care routine feel fun.
Alexane Pelletier turned Aveeno's Daily Moisturizing body wash into a "foam party" reel, with a clear routine and retail call to action.
02 - On the Ground
Who's Down for a Foam Party?
03 - The Output
A playful reel built around a three-step routine and a retail call to action.
Completes the routine; available at Jean Coutu.
Body wash
Daily Moisturizing body wash, 48-hour hydration with the matching lotion.
Body oil
The second step of the routine, from the same range.
Moisturizing lotion
Completes the routine; available at Jean Coutu.
04 - The Approach
A funny hook, then a clear routine
Alexane led with humor to earn attention, then gave her audience a simple, shoppable routine and a clear place to buy it.
01
Body wash
Daily Moisturizing body wash, 48-hour hydration with the matching lotion.
02
Body oil
The second step of the routine, from the same range.
03
Moisturizing lotion
Completes the routine; available at Jean Coutu.
05 - The Reception
Engaged response from her community
239K
Views on the reel (Instagram, as of September 29, 2026)
Campaign Gallery
The work, unfiltered.
Consider a Collaboration
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Frequently Asked Questions
What was the goal of this campaign?
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Who's Down for a Foam Party?
How did One Way approach this project?
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Alexane led with humor to earn attention, then gave her audience a simple, shoppable routine and a clear place to buy it.
What reach did this campaign achieve?
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Case study by One Way — Talent Management, Video Production & Influencer Marketing Agency, based in Montreal, Quebec.
Ce projet fait partie du portfolio de One Way, agence montréalaise de gestion de talents, de production vidéo et de marketing d'influence. Chaque campagne présentée ici illustre notre approche de bout en bout : stratégie, création de contenu, production vidéo et collaboration avec des créateurs québécois et canadiens.
One Way talent Alexane Pelletier partnered with Aveeno Canada on an Instagram reel featuring the Daily Moisturizing body wash, body oil and lotion in Cocoa Butter Vanilla, available at Jean Coutu.
One Way talent Alexane Pelletier partnered with Aveeno Canada on an Instagram reel featuring the Daily Moisturizing body wash, body oil and lotion in Cocoa Butter Vanilla, available at Jean Coutu.
Alexane led with humor to earn attention, then gave her audience a simple, shoppable routine and a clear place to buy it.
