Aly Brassard, Quebec content creator and YouTuber
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Who Is Aly Brassard? From TikTok to YouTube, Quebec's Creator of the Year

Aly Brassard from Blainville: her TikTok start in 2020, her friendship with Shahin, her weekly YouTube vlogs and two Creator of the Year titles.

January 2020. A recent cégep graduate from Blainville posts her first sketch on TikTok. Six years later, Aly Brassard has been named Creator of the Year twice at the Gala InfluenceCréation, posts a new YouTube video every week and draws thousands of fans wherever she shows up. Here is everything fans want to know.

Aly Brassard in 30 seconds
  • Born Alyssia Brassard, from Blainville on Montreal's North Shore
  • On TikTok since January 2020, on YouTube since January 2021, with a new vlog every week
  • Creator of the Year at the Gala InfluenceCréation in 2025 and 2026

Who is Aly Brassard?

Aly Brassard, whose full name is Alyssia Brassard, grew up in Blainville, on the North Shore of Montreal. According to Narcity, she has an older sister, Jessica, and a younger brother, Mason. Famous Birthdays lists her birthday as April 5, 1999, which makes her 27.

Before social media, there was cinema. She studied Arts, Letters and Communication with a film profile at Cégep Lionel-Groulx in Sainte-Thérèse, graduating in 2019. During her studies, she worked on short and feature films, including as art director on the short film Les influences, and spent several years doing improv. That mix of storytelling and timing shows in every video she makes.

On Aly Brassard's Instagram account.

From the pandemic to TikTok fame

It all started in January 2020. Aly had just lost a job during her probation period, and she began posting sketches on TikTok. Her first video went up on January 8. A few weeks later, the pandemic gave her even more time to create, and her videos regularly passed 100,000 views.

The growth was fast. Narcity counted nearly 240,000 TikTok followers by September 2020. Interac later reported almost 400,000, and Famous Birthdays now lists more than 750,000. Her most popular TikTok passed 4 million views.

« Je me suis retrouvée avec beaucoup de temps libre au début de la pandémie. »
Aly Brassard, interviewed by Interac

YouTube, and the friendship with Shahin

In January 2021, Aly launched her YouTube channel, with one promise in its description: a new video every week. Her vlogs, challenges and everyday adventures have made her one of the most watched YouTubers in Quebec. Radio-Canada's Rad even dedicated an episode to her, titled Faire dans les six chiffres sur YouTube avec Aly Brassard.

Her name often comes up alongside Shahin Ouest, the Quebec YouTuber with more than 500,000 subscribers. Aly has described herself as his right hand, and she appears regularly in his videos. In January 2025, Shahin even organized a 100 dates video to help her find love. To be clear for fans: the two are friends and collaborators, not a couple.

Aly Brassard and Shahin Ouest, Quebec YouTubers
Aly Brassard and Shahin Ouest, friends and frequent collaborators.

Shahin's partner, Isabelle Labrecque, is part of the same circle. An airline pilot, content creator and former contestant on L'Île de l'amour, she runs her own lifestyle and travel channel.

Aly Brassard with Isabelle Labrecque
Aly Brassard with Isabelle Labrecque, content creator and Shahin's partner.

Aly Brassard's career at a glance

2019
Film studies
She graduates from Cégep Lionel-Groulx with a film profile.
January 2020
First TikTok
Her first sketch goes up on January 8. By September, she has nearly 240,000 followers.
January 2021
YouTube
She launches her channel, with a new video every week.
May 2025
A double win
At the Gala InfluenceCréation, she wins Creator of the Year and Instagrammer of the Year.
May 2026
Eight nominations
Nominated in eight categories, she wins Creator of the Year again, plus YouTuber of the Year.

Aly Brassard's awards

YearGalaAward
2026Gala InfluenceCréation (4th edition)Créateur de l'année (Creator of the Year)
2026Gala InfluenceCréation (4th edition)YouTubeur de l'année (YouTuber of the Year)
2025Gala InfluenceCréation (3rd edition)Créateur de l'année (Creator of the Year)
2025Gala InfluenceCréation (3rd edition)Instagrameur de l'année (Instagrammer of the Year)
Awards won. Sources: Gala InfluenceCréation, Grenier aux nouvelles, 98.5 Montréal.

In 2025, it was Quebec's Culture Minister, Mathieu Lacombe, who handed her the Creator of the Year award at Place Bell in Laval. In 2026, she led the nominations with eight categories, from humour and lifestyle to streaming and long-form video.

A creator who fills a room

Her popularity goes well beyond the screen. In 2025, she went to Toronto to hand out résumés written only in French for a video, and around 6,000 fans showed up to meet her at an event that was never planned, Rythme FM reported. That same summer, Salut Bonjour visited her and called her one of Quebec's must-follow content creators.

Posted by Aly Brassard on Instagram.

Aly Brassard's love life

Aly has always talked about who she is openly, and she has said she is 100% comfortable with it. In 2020, she was in a relationship with TikTok creator Gloria-Bella. In January 2025, after Shahin's 100 dates video, she shared in a vlog that she was seriously seeing the person she had chosen, Billie reported. Beyond that, she keeps her relationship fairly private.

Aly Brassard on vacation on a boat
Aly Brassard on vacation.
On Aly Brassard's Instagram account.
On Instagram
Follow Aly Brassard's vlogs, sketches and behind the scenes.
@alybrassard →

Curious about the creators shaping Quebec's culture right now? Read our top Quebec TikTok creators and our top Quebec content creators. Are you a creator yourself? Tell One Way about your project.

Aly Brassard: your questions

How old is Aly Brassard?+

According to Famous Birthdays, Aly Brassard was born on April 5, 1999. She is 27 years old.

Where is Aly Brassard from?+

She grew up in Blainville, on the North Shore of Montreal, and studied at Cégep Lionel-Groulx in Sainte-Thérèse.

What is Aly Brassard's real name?+

Her full name is Alyssia Brassard. Aly is the name she uses on social media.

Are Aly Brassard and Shahin a couple?+

No. They are close friends and frequent collaborators. Shahin is in a relationship with Isabelle Labrecque.

What awards has Aly Brassard won?+

At the Gala InfluenceCréation, she won Creator of the Year and Instagrammer of the Year in 2025, then Creator of the Year and YouTuber of the Year in 2026.

Is Aly Brassard in a relationship?+

In January 2025, she said in a vlog that she was seriously seeing the person she chose in Shahin's 100 dates video. She keeps the rest of her love life fairly private.

Where can I follow Aly Brassard?+

She is @alybrassard on Instagram, TikTok and YouTube, where she posts a new video every week.

Sources: Narcity, Fugues, Interac, Billie, Grenier aux nouvelles, 98.5 Montréal, Gala InfluenceCréation, Rythme FM, Le Regard, Famous Birthdays.

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