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Quebec’s digital scene has never been more dynamic. Across YouTube, TikTok, and Instagram, a new generation of creators is shaping online culture with authenticity, creativity, and humor. From Alexane Pelletier to Lysandre Nadeau, these are the 10 names defining Quebec’s online influence in 2025.

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1. Alexane Pelletier – The Face of Authenticity

When it comes to digital storytelling, Alexane Pelletier stands out for her humor, sincerity, and creative discipline. A YouTuber at heart, she’s known for her ambitious Vlogmas challenge, 24 videos in 24 days, and her ability to connect deeply with her audience.

From Apple and L’Oréal to Couche-Tard and Lululemon, Alexane’s collaborations show her versatility and credibility with global brands. Today, she’s active across YouTube, TikTok, and Instagram, producing all her content herself — from filming to editing. “There’s no secret,” she says. “I’m 100% myself, and that’s what people want.”

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2. Samantha Leclerc – The Confident Storyteller

Known as the “bombasse bronzée” of Quebec social media, Samantha Leclerc has built her online reputation on humor, charm, and raw confidence. Whether she’s sharing moments from her daily life or teasing her fans with inside jokes, she does it all with contagious energy.

Recently, her Instagram story from an airplane sparked rumors she was joining Occupation Double, until she revealed she was simply flying to a Jonas Brothers concert. That mix of playfulness and self-deprecation is exactly what makes Samantha’s community adore her.

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3. Shahin – The Filmmaker of YouTube

Shahin Naderi, better known as Shahin Ouest, brings cinematic flair to Quebec YouTube. Formerly part of JNT Productions, he’s now known for producing large-scale, story-driven videos featuring local creators.

Recognized by Google in 2023 as one of Canada’s most promising YouTubers, Shahin is proof that Quebec creators can compete internationally without losing their roots. In 2025, he launched his own clothing line, Le Ouest, proudly merging personal storytelling with cultural identity.

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4. Aly Brassard – Comedy Meets Creativity

Few creators balance humor, originality, and authenticity like Aly Brassard. Their sketches, vlogs, and short comedy bits blend entertainment and emotion in perfect measure.

With over 600K followers on TikTok and 100K on YouTube, Aly is a force in Quebec’s digital entertainment scene. Their content celebrates individuality, community, and laughter, proving that creativity is the best connector.

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5. Cocotte – The Quebec Star Conquering France

With nearly two million followers across Twitch and YouTube, Cocotte (real name Arianne Vallières) has become a household name for her bold personality and unapologetic humor.

After co-hosting France’s GP Explorer 2 with Squeezie in front of over a million live viewers, Cocotte has become a global ambassador for Quebec’s creativity. “I’ll never change my accent for anyone,” she says, and that authenticity has made her one of the most beloved streamers of the francophone world.

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6. Gurky – The YouTube Veteran

A true Quebec YouTube legend, Gurky has been entertaining audiences for over a decade. Known for his hilarious food challenges and nostalgic experiments, like tasting decades-old snacks, he’s built a loyal following of over a million fans.

His mix of humor, consistency, and creativity earned him the first-ever Content Creator of the Year award in Quebec. Whether it’s testing poutines or sharing laughs with his cat Chibi, Gurky remains a pillar of the province’s YouTube culture.

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7. Emy Lalune – The Dreamer Turned Creator

Emy Lalune is one of the most loved creators of her generation. Known for her colorful sketches, heartfelt humor, and storytelling skills, she connects with a young, loyal audience.

After appearing on Big Brother Célébrités 2025, her popularity skyrocketed. She’s also the author of two bestselling children’s books, Emy dans la Lune, showing that her creativity goes far beyond social media.

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8. Adam Paradisio – The Social Impact Creator

At only 20, Adam Paradisio has already changed the tone of Quebec’s TikTok scene. With more than three million followers, his dramatic, hard-hitting short films tackle serious topics like drunk driving and social pressure — often through powerful storytelling.

His videos are not just viral, they’re impactful. “I want to make people feel something real,” he said in a QUB Radio interview. His blend of awareness and artistry is redefining what meaningful content can be.

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9. Lucie Rhéaume – The Entrepreneurial Mind

Lucie Rhéaume is the co-founder of Girl Crush Gang and E-Influence, two major names in Quebec’s influencer and fashion industries. Through her podcast En Privé SVP, co-hosted with Cindy Cournoyer, she discusses the realities of the influencer world with wit and transparency.

Balancing business and creativity, Lucie represents the modern entrepreneur who understands both storytelling and strategy.

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10. Lysandre Nadeau – The Voice of a Generation

From YouTube to radio, podcasts to TV, Lysandre Nadeau has done it all. She’s now co-hosting two of Quebec’s top podcasts, Sexe Oral and Parenthèse, both winners at the Influence Création Gala.

As co-owner of the non-alcoholic brand Statera Spirits and author of Le Trésor de Blaise, Lysandre continues to evolve as one of Quebec’s most multifaceted creators, blending vulnerability, business, and brilliance.

The Future of Quebec Content

What unites these creators isn’t just numbers, it’s authenticity. From Alexane Pelletier’s creative drive to Adam Paradisio’s social storytelling and Cocotte’s bold international presence, Quebec’s content creators are building a scene that’s global, diverse, and full of heart.

In 2025, they’re not just making content, they’re shaping culture.

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