Last night on its official TikTok channel, One Way unveiled the very first episode of Qui est l’imposteur, a playful video inspired by the popular Undercover Game.

Undercover game: How to play

If you’ve ever searched for undercover game how to play, here’s the breakdown. Originally created and commercialized in France by Oh Happy Game, the Undercover Game is a word association challenge designed for both online and offline play.

• Each player receives a secret word.
• Two players, however, are secretly assigned as “imposters” with no access to the common word.
• Round by round, everyone must give short clues related to the secret word.
• The twist: clues should be precise enough to prove you’re not the imposter, but vague enough so imposters struggle to blend in.
• The ultimate goal? Spot the imposters before they catch on.

One Way’s first challenge

In One Way’s debut TikTok episode, the team had to circle around the common word “camera”. From pop culture hints to clever wordplay, employees gave away creative clues to try to unmask the imposters.

One highlight came from Stevens, who referenced the track “Gisèle” by French artist Luidji with the lyric “Tu ne vis que pour de Caméra…”, a clever nod that connected music and gameplay.

The result is a lighthearted video that not only entertains but also strengthens inter-team relationships, creating synergy and a shared creative vision at the agency.

Watch the full episode

You can watch the full episode of Qui est l’imposteur directly on One Way’s TikTok channel:

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