As the holiday season approaches, Fleur Excel unveils its latest Christmas tree collections, offering sizes ranging from 2 to 14 feet. Designed for both residential and professional spaces, the selection focuses on quality, aesthetics, and a refined seasonal experience.

This year’s collections include Tabletop, Balsam Fir, Fraser Fir, and Hybrid trees. The Balsam Fir, prominently featured on Fleur Excel’s website, stands out for its dense foliage, natural fragrance, and long-lasting freshness, qualities that make it a popular choice for those seeking an authentic yet polished holiday centerpiece.

How Fleur Excel translated its brand into a 360° storytelling campaign

The launch also follows Fleur Excel’s recent win of a 360° campaign in collaboration with One Way. The initiative combines influencer marketing, video production, and paid media, positioning the brand through storytelling rather than traditional promotion. A series of short-form videos highlights Fleur Excel’s approach, from meeting the team on-site to selecting, preparing, and delivering the trees.

One of the latest videos features Robin, former Occupation Double dans l’Ouest participant, receiving and decorating his own Christmas tree, adding a relatable and lifestyle-driven dimension to the campaign.

With December 15 fast approaching, several Christmas tree varieties remain available on Fleur Excel’s website, along with finishing accessories such as tree collars. A timely reminder that holiday preparations can still be both simple and thoughtfully curated.

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