Ines Lalouad is a Canadian lifestyle and beauty content creator whose work reflects a balance of authenticity, creativity, and community connection. With over 140,000 followers across Instagram and TikTok, she has built a loyal audience by sharing a mix of beauty routines, wellness tips, travel experiences, home décor projects, and meaningful everyday moments. Her approach is intentional and aligned, offering content that feels both inspiring and accessible.

A Voice Rooted in Authenticity

Ines’s creative philosophy is simple: everything she shares is sincere and true to her evolving self. Whether it’s a “Sunday reset” focused on wellness and home organization, a morning skincare ritual, or candid moments with friends and family, her content is designed to leave viewers feeling uplifted, inspired, and more connected to their own well-being.
Her openness and relatable personality have made her a trusted partner for brands such as Air Canada, L’Oréal Paris, Pandora, Sephora, Rudsak, Walmart, and the Montreal Canadiens.

Travel and Meaningful Collaborations

Ines’s curiosity and adventurous spirit have taken her to destinations like Bali, where she documented a soul-enriching trip featuring cultural immersion and wellness rituals, as well as the Dominican Republic and Cuba through collaborations with tourism boards and travel brands. These experiences allow her to merge her love for exploration with her passion for storytelling, creating travel content that feels immersive and genuine.

More Than a Creator... A Community Connector

At the heart of her influence is a strong and ongoing connection with her community. Ines sees her role as more than sharing content; it’s about creating moments that spark joy, offer inspiration, and encourage self-care without pressure. Whether she’s giving home décor tips, talking real estate, or simply sharing a slice of her day, she remains grounded in her mission: to make people feel good and inspired in their own lives.

With her arrival at One Way, Ines continues to expand her creative reach while staying true to the values that have earned her the trust of her audience authenticity, coherence, and a genuine desire to connect.