Montreal, December 2025

There are creators who upload content, and then there are creators who build December traditions.
Every winter, thousands of viewers wait for Alexane Pelletier to press “publish,” the way people once waited for the first snowfall or the opening of holiday markets.

This year, she didn’t just meet expectations, she raised the bar.
For Vlogmas 2025, Pelletier opens with a scene that feels unexpectedly cinematic, somewhere between a jazz cabaret and the stylized, suspenseful elegance of a James Bond title sequence. It’s playful, theatrical, and unmistakably hers.

And the numbers speak for themselves: over 15,000 views in less than 24 hours, a testament to a community that treats her Vlogmas like a cultural event rather than a daily vlog series.

A cinematic opening : Humorous, self-aware, and strikingly beautiful

The first seconds set the tone... Alone on a black stage, wearing a lace gown and long black gloves, Pelletier vocalizes dramatically before cutting herself off mid-take, shifting instantly from diva to sound engineer in a witty self-directed sketch.

“I remind you the goal was to record the Vlogmas jingle.”
“Can you speak French, tabarnak?”

It’s humor with finesse, self-aware, local, rooted in her Quebec identity, and a subtle nod to her widely loved collaboration with Shahin Ouest (“J’comprends pas ton français”). It’s the kind of inside joke that strengthens a creator’s cultural footprint.

But beyond the comedy, what stands out most is how carefully crafted the moment feels. The lighting. The timing. The tiny imperfections kept intentionally. It’s the aesthetic confidence of someone who knows exactly what she’s doing.

A jingle built like a mini-film, and made with her people

The musical intro becomes its own storyline: a behind-the-scenes look at how the jingle was written, composed, improvised, and eventually completed.

Pelletier invites her audience into the process:

• writing and producing the track with Fred, former roommate, now full-time beat architect;
• recording in Fred’s bedroom studio with Maé;
• sharing early versions with her sister and close friends (who “absolutely loved it”);
• calling Pelch, a longtime friend and respected voice in Quebec’s music scene, for lyrical polishing.

This is where her strength lies.
Not in perfection, but in community.

In a digital landscape where many creators lean on flashy collaborations or brand-heavy production, Pelletier remains deeply rooted in the people who built her world long before the numbers did.

And viewers feel it.

The aesthetic: A mix of cabaret, variety show, and holiday magic

After the music comes the image.

Pelletier films a shopping trip with Aly Brassard, searching for the perfect dress. She meets Isabelle Labrecque for beauty tips in the car. She secures access to a real theatre, during someone’s soundcheck, and shoots what she needs in 30 minutes flat.
Then she rents a studio to film her green-screen rap sequence, adding a touch of joyful chaos to an otherwise elegant piece.

The result is layered, richly textured, and visually bold.
This isn’t a YouTube vlog.
It’s a short film wrapped inside a tradition.

A new concept: The express sled mail

One of Pelletier’s biggest innovations this year is the introduction of the Express Sled Mail, a large red bag marked “Do not open before December 25.”

Every close friend participating in Vlogmas has carte blanche to drop a gift inside it.
No rules. No categories. No warning.
Only chaos, affection, and surprise.

The bag will fill up across 24 videos, creating a narrative thread that keeps viewers returning daily, a clever fusion of tradition and novelty.

It’s the kind of idea that feels simple at first glance, but reveals storytelling instincts usually seen in television production, not influencer content.

The audience reaction: loyal, vocal, and deeply connected

The comments under her first video could form their own documentary.

“I was here last year and OF COURSE I’m here this year too!!” - @gally11ou22

“The intro is sublime. The dress, the voice, you need to make a full song.” - @gaetan_lpe

“My Christmas tradition! I refreshed the page so many times.” - @jsmrr14

It’s rare for a creator’s audience to speak with this level of intimacy. Even rarer for that intimacy to hold over years.

Pelletier isn’t simply entertaining people, she’s anchoring them.
A constant in a digital world defined by speed and forgetfulness.

Why it matters and why this year feels different

Vlogmas, in most of YouTube culture, is simple: film your day, post it, repeat.
Pelletier refuses that formula.

Her Vlogmas 2025 feels planned, written, directed, but never rigid.
It’s artful without being intimidating.
Festive without being cliché.
And emotional without being heavy.

Her content carries the softness of everyday life and the ambition of long-form storytelling. In an era where creators often choose one or the other, she does both, gracefully.

This is what sets her apart, and what makes this edition feel like a turning point.
Not only for her career, but for Quebec’s digital creative scene at large.

A december ritual, reimagined

With this first video, Alexane Pelletier proves once again that Vlogmas isn’t just an internet challenge, it’s a canvas, a playground, and a mirror of how deeply a creator can influence culture.

She doesn’t simply document December.
She shapes it.

And if this opening is any indication, Vlogmas 2025 will be the kind of series people talk about long after the lights come down.

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